Your event, covered by a journalist I interview and report at events for companies and media, and create social videos, articles and photos. For work enquiries, the quickest way to reach me is on WhatsApp.
For a life with your name on it
How do you live this one life so that, at the end, you can look back and think: Thank you. What an adventure. I felt it, saw it and did everything I wanted to.
I’ve been a journalist for a long time, and I test anything that might make life better.
I share my own experiences and talk openly about subjects people usually avoid. I think about mindset, relationships, society and the recipe for a good life.
Like any journalist, I interview experts, and every now and then a guest with something valuable to say takes over.
Say hi in the comments or on social media. Hope you’ll enjoy the ride!
Story ideas, feedback, media invites and lovely collaboration offers:
Q&A
What does Toimittaja Testasi mean?
The name is Finnish and means “the journalist tested”.
Say it like this: TOY-mit-tah-yah TES-tah-see
In phonetic script: /ˈtoi̯mitːɑjɑ ˈtestɑsi/
What is Toimittaja Testasi?
Toimittaja Testasi tests and looks into things that promise to make life better. Beauty and joy, in all their forms, run through everything.
Why does Toimittaja Testasi exist?
Toimittaja Testasi offers impartial, independent information based on first-hand experience. That’s especially needed in the beauty industry right now, where marketing makes big promises and critical experiences get buried because nobody wants to lose a commercial partner.
How is Toimittaja Testasi different?
Toimittaja Testasi goes deep and stays with a topic for the long haul. Some follow-ups run for years, which makes it possible to report long-term effects that short tests never show.
What are the findings based on?
On the journalist’s own hands-on testing and observations, and on analysis of research and background material.
How is commercial content handled?
Commercial partnerships make it possible to dig deeper into a single topic. Commercial content is clearly labeled and kept separate from editorial content.
What Toimittaja Testasi isn’t
It isn’t built on promises or first impressions, but on observations and research.
Who is behind Toimittaja Testasi?
Toimittaja Testasi is run by Paula Harmaala, a journalist of many years. Guest writers and experts also contribute.
How are the tests done?
Through real, everyday use and long enough follow-up. The point isn’t just whether something works, but why it does or doesn’t.
Where is the content made?
The content is made in a Finnish and European consumer and media environment, which shapes availability, prices, conditions of use and regulation. International trends are looked at from that angle.
My work takes me on stories all over Finland and the world. Here I’m on my way back from Cannes Lions, where I work as a marketing journalist every summer.
